Over Fifteen Years at Appliance Traders Ltd

Commercial Director

• I have executive oversight of commercial strategy across ATL's business units, working alongside the General Manager on the company's executive management team.
• I led the turnaround of a unit that had posted negative results for three consecutive years, restoring profitability through cost discipline and efficiency improvements.
• I negotiated and launched strategic partnerships with JN Group (JN SmartBuy), Century 21 Jamaica, and Henny Penny, opening new revenue and financing channels.
• I represented ATL at JN Bank's "Talk Over Tea" executive series alongside the General Manager, and represented ATL internationally at DAB Pumps' 50th-anniversary distributor event in Italy, marking over 30 years of partnership between the two companies.
• I was part of the commercial leadership behind the ATL Luxe premium brand launch (ZLINE, Sub-Zero, Wolf, Cove, True Residential, Frigidaire Professional).

Note: I was entrusted with leading the commercial engine of the company, and my day-to-day scope extends into broader general management responsibilities; my public title is Commercial Director.

Direct Sales & Commercial Manager

• I led the revitalisation of ATL's sales and commercial divisions coming out of the pandemic period, aligning cross-functional teams.
• I introduced an internal sales incentive program to lift quota attainment and strengthen sales culture.
• I improved alignment between sales and collections to reduce outstanding receivables.
• I redesigned compensation structures for greater competitiveness.

Commercial Manager

• I drove commercial strategy, performance, and team development across key business units.
• I streamlined the product lifecycle to shorten time-to-market.
• I expanded market share through competitor analysis and targeted positioning.
• I grew customer retention and sales through integrated sales and marketing initiatives, while improving gross margin on the product portfolio.

Branch Manager, Parts Plus Division

• I increased branch net profit and expanded the customer base through disciplined execution and pricing strategy.
• I scaled the ATL Approved Installer Program into a significant revenue driver, onboarding a national network of installers.
• I led implementation of a modernised, integrated point-of-sale system to reduce wait times and improve the retail experience.

Product Manager

• I grew ATL's air-conditioning revenue and volume, and modernised the company's consumer financing program in partnership with Access Financing.
• I set go-to-market plans for the Prizm brand and reduced slow-moving inventory.

Supply Chain Supervisor

• I optimised procurement, inventory, and logistics processes across the organisation, improving efficiency and reliability — the foundation for the commercial roles that followed.